CVDC
Professional skills are valuable
CVDC's goal was to promote and increase awareness about the ‘validation of competencies’ certification to various potential audiences as well as to increase the number of candidate registrations and certifications through time.
Date
Since 2018
Website
www.cvdc.beServices
Strategy
Design
Development
Media
What we did
Our approach was to highlight the different professions and to specifically address each of these audiences, by highlighting their experience. We wanted to put more emphasis on the workers and their skills, but also on the certification.
We work with 11 specific campaigns covering 11 professions in total.
We position the campaign on a new message:
L’expérience vous l’avez déjà ! N’attendez plus pour la faire certifier !
We have been operating on different digital channels: Facebook, Instagram, Google (display, search) etc. For each job, the targeting was adapted to the position, sector of activity and interests of the various audiences. The budget breakdown was also adapted accordingly to the age and gender based on the data we had for each profession.
The traffic of the 11 campaigns led to a unique landing page for registration, which was developed by us. The main visual and the text introduction of the landing page were automatically adapted accordingly to the job thematic covered ad.
The use of Google Tag Manager, as the placement of Facebook and native pixels during the campaign, allowed us to re-target the previous phases with the new ones and to set up remarketing scenarios according to the developed themes.
The results
Since we’ve been working with CVDC on these campaigns, there has been a significant increase in awareness. We have generated great results in reaching and engaging the audiences with our campaigns and have been able to get them to check out the site, learn more about the 'validation des compétences' and register and be certified: 8.404 Training Titles were able to be issued in 2019. The European Social Fund target of 4.400 Titles per year for 2020 has been largely exceeded as well.
